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The contract is divided into two parts:
- Implementation of two illustrations that will be used in the header and above the footer of the main page dedicated to the cryptocurrency exchange.
- Making 7 illustrations in a consistent style (either matching the overall climate, grafitti or whatever else)
The illustrations below are for illustrative purposes and you do not need to follow them (except for the elements described). The illustrations of the boy as below have been redrawn/traced from our friend's photos, which we have done ourselves and which we have a lot of.
Part 1
Brief
The main values we would like the illustration to show:
- The exchange is called "punks" and we would like to give the illustration a contemporary punk atmosphere
- The main character is a lonely individualist with a laptop (this is more or less reflected in the illustration we have managed to create), not distinguishing himself with anything special
- Location - should be associated with the city, it can be a suburb, park, street, alley, etc.
- Time of day - preferably evening, night, early morning, the streets are still empty, "normal" people are sleeping or starting their day, our hero is already (or still) working
- We should focus mainly on him and what he does, what he is in, the rest is the background that gives the atmosphere, he can be easily located and there is no doubt that He is what the story is about.
We have reference photos for this artwork, which could be helpful for creating the art. They can be downloaded in high-res here
- The second illustration follows from the first and exaggerates the acquired property. We like the symbolism of the carriage which in a rather abstract way represents the idea of the acquired property, our hero is not sitting in the place where he was sitting, but in a carriage with the carriage side door open (as if he was sitting in the middle)
Aesthetic Specifications
- We do not necessarily call for copying his style, but jagged edges, neon colors, colorful and dynamic transitions create an atmosphere that suits us very well (in the above work, for example, the reflection of the surroundings in a wet asphalt surface
Technical specifications
- The illustration should be made in a resolution sufficient to scale it to a width of at least 2600px
- Delivering 3-5 layers separately to allow for a parallax effect very similar to that avaialble here (individual layers will move relative to each other to give the impression of space)
- Several layers with the background, one layer with our actor, one / two layers in the foreground
- When it comes to additional animations such as flashing lights, we would be interested in something like this in the first ordered picture. However, we should decide in advance how it should look like. Maybe flashes from the light of the laptop screen (as if the main character was typing / browsing something?). Maybe additionally the lights thrown by passing cars? We mean the loop effect, just like here, but please do not be influenced by the style, which in this case is different (and apart from the fireworks, which seem kitschy to us).
Compositional Specifications
- The illustration should be prepared in such a way that our hero is in a relatively collision-free area with the page header (on the right or on the left - we care more about the artistic performance of the story than strict adherence to the left / right rule, it can even be in the middle, but just be in good relation to the area intended for a short 2-3 line headline and subtitle)
- It is suggested (but not required) to use the golden ratio
- We would like the navigation to be placed on the picture (possibly without a bar separating the navigation from the background), therefore the top edge of the screen could be less chaotic so that our logo, navigation and other elements of the top bar could be displayed on its background:
The bottom edge of the illustration should gently end (without the cut-off effect as if it were a pasted photo) and transition to the background of the page where there would be text (as shown in the parallax photo below)
Part 2
- Implementation of seven illustrations matching the atmosphere to the first part, placed next to the text available on the subpage About Us
- The purpose of these illustrations is to chronologically show the different technologies of our competitors, comparing them to ancient times, beginning with the age of the dinosaurs, with us as the last graphic, distinctive and futuristic.
- The illustrationson the page should have a resolution of at least 800x800
The subjects of the illustrations (they give a vision of different era leading up to the “Punks” era - they don’t necessariliy have to be these ones):
- Landscape with dinosaurs
- A picture of a Neanderthal, primitive man by some fire and in a cave
- Picture of a medieval village farm scene showing a farmer using a plough pulled by bulls
- Two racing cyclists in tailcoats on bicycles. In the background, women with flared dresses
- A steam locomotive train against the backdrop of an ancient railway station
- A picture of a car from the beginning of the 20th century or the later 1930s
- The last image (now, the “Punks” era) - an illustration of the city of the future with a car flying between ultra-modern buildings
References for inspiration
Stages
- Please send us a sketch before proceeding with the illustration in the final style so that we can approve the concept.